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Start Marketing like John Gotti

marketing-like-john-gotti

I have noticed a lot of television commercials about this Growing up Gotti television program, and wondered to myself how John Gotti got so popular to begin with? After all, he was a dirty criminal, and aren’t we supposed to hate those? Today I want to go over how John Gotti was so successful driving…

Yes, I Love Marketing to Fat Kids!

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I love marketing to fat kids! On a weekly basis, a company rep calls me and requests a proposal of how I will increase their revenue, market share, visibility, etc. I do some research, crunch some numbers and attack their target market like a wolf lying in bed waiting for Little Red Riding Hood. I…

How to Do PR Damage Control Like President Obama

obama-damage-control-public-relations

*BE ADVISED: This is Public Relations parody. Do not copy the President’s approach in your business decision-making. Now, on to the fun! So you’re a company who has undergone mass criticism related to something within your realm of control, and you need a quick guide as to how best to minimize damage to your reputation…

Matt’s Monday Morning Marketing Memo – Vol. 132

  Good morning! Advertising is any paid promotion you do for the benefit of your business. Here are my 5 tips to make your ads as good as possible. Don’t like to read? Click here and listen to my weekly radio show. Tip 1: Headlines are everything. Unless a store has a sign, you won’t…

♫ Radio Show: Top 5 Tips for GREAT Advertising

  Welcome to the World’s Greatest Marketing Radio Show! Let’s Chat About Matt’s Top 5 Tips for Advertising Success Click here for full list of episodes. This week, Matthew Steffen teaches us his top 5 tips of creating and maintaining effective advertisements. Related Posts:♫ Radio Show: Write Your Best Business Strategy♫ Radio Show: How to…

5 Tips for Newspaper Advertising

tips-for-advertising-in-newspapers

So you’re thinking about advertising in your local newspaper and you wanted some advice from the greatest small business expert alive – good for you! So, let’s grab a spoon and dig right in to this delicious feast I’ve prepared for you.   Tip 1: Bigger is Not Always Better Okay dirty mind, I’m talking…

Top 10 Offices of Geniuses

TOP-10-OFFICES-OF-GENIUSES

What does your office look like? What motivates you, inspires you, invigorates you and helps you to bring value and innovation to the world? Today we’ve collected our list of the top 10 offices of geniuses we respect the most. Enjoy! Top 10 Offices of Geniuses   1- Sigmund Freud’s Office Founder of Psychoanalysis, Sigmund…

How to Brand Your Business

how-to-brand-your-business-nj

Marketing your business begins with branding. Before you begin developing a sales proposition for customers, you need to define who your business is, and what your business does. If you are thinking something like “why is that needed, I’m only operating a lowly convenience store,” then I’ve got news for you: so did Sam Walton….

Marketing a House Cleaning Service in New Jersey

Marketing a Cleaning Service in New Jersey

If you operate a house cleaning service in New Jersey and wish to start marketing your business, I imagine you’ll be low on capital and high on enthusiasm. Well, you’ve come to the right place. First things first, and that’s deciding where your most profitable customers will be. Now, sometimes that’s not only about targeting…

Marketing a New Jersey Car Service

nj-car-service-marketing

Marketing a car service in New Jersey is heavily reliant on at least a few things, and they are: Ensuring your website ranks for high volume keywords related to passenger destinations (e.x. “LAX”), and car service synonyms (“shuttle to AC airport”). Maintaining an email marketing system that requests former passengers leave a positive testimonial on…