“Don’t Compete - DOMINATE.

Call Toll Free

1.888.308.5506

Matt the Marketer

Author Archives: Matt the Marketer

Matt the Marketer’s Monday Morning Memo – Vol. 161

Matt the Marketer’s Monday Morning Memo – Vol. 161

Good morning! Marketing is getting people to know, like and trust you.

That means popularity is the single most important element of that equation.

Clearly people can’t begin to like and trust you if they have no idea who you are.

After all, the first thing people think when they hear about something or someone is, “have I heard of this person/thing before?” Familiarity is paramount to trust.

My question to you is, what are you doing to increase your popularity?

If you’re a B2B, you could be:

  • Creating and sending direct mail
  • Making sales calls
  • Posting messages on LinkedIn

If you’re a B2C, you could be:

  • Sponsoring radio shows
  • Creating and posting Facebook ads
  • Handing out flyers

No matter what, you should always try to build your promotion around a special sale or event.

We’ve hosted free seminars that have given us dozens of new clients each event. You see, we didn’t advertise our services, we advertised a free event that got people excited to be learning about our services. This of course is nothing new but so many of our idiot competitors, and your idiot competitors, don’t do it.

So, take some time today to decide what type of advertising would you like to do? If you’d like to chat about it, feel free to email me back with your thoughts.

Have a great week!

Convert Your Website to Mobile NOW! If you haven’t done so already, call us today so we can ensure your website is mobile-friendly. Google has penalized websites in search engines that don’t have mobile-friendly sites, and little-by-little you’re going to see a drop in sales. Call us now! 1-888.308.5506

 

 

Subscribe to Matt the Marketer's Monday Morning Memo

matt-the-marketer
* indicates required
   
Marketing Book Club: Predictably Irrational

Marketing Book Club: Predictably Irrational

Marketing Book Club: Volume 4 Click here to see all past recommendations. Predictably Irrational by Dan Ariely MIT professor Dan Ariely proves in his book, “Predictably Irrational”, just how irrational, yet predictable, consumer behavior is. Among the wealth of information provided in this entertaining book, I loved the practical applications that can be uniquely applied… Continue Reading

How to Start Video Marketing in New Jersey

How to Start Video Marketing in New Jersey

Unless you’ve been living in a cave on a big rock called “Mars” you probably know how Search Engine Optimization (SEO) works. The process has been relatively straightforward: Build a website Research what phrases your target market is typing into search engines to find your products and services Build your website’s content around those words… Continue Reading

♫ Volume 21: Our Take on Opt-In Boxes

♫ Volume 21: Our Take on Opt-In Boxes

  Welcome to the World’s Greatest Marketing Radio Show! Let’s Chat About Opt-In Boxes Click here for full list of episodes. This week we chat about opt-in boxes for your website and brick and mortar so you can provide your prospective customers and clients a valuable incentive in exchange for their contact information so you… Continue Reading

Matt the Marketer’s Monday Morning Memo – Vol. 158

Matt the Marketer’s Monday Morning Memo – Vol. 158

Good morning! We invite you to take our marketing and advertising quiz that we just launched! Take Quiz Now Our marketing and advertising quiz tests how much you know about famous companies, brand and advertisements you couldn’t have helped but notice over the years. Good luck! Convert Your Website to Mobile NOW! If you haven’t… Continue Reading