Author Archives:

Branding Services in New Jersey that may Triple Your Profits

branding-services-in-nj

While marketing is getting people to know, like and trust you, branding the art of marrying your company’s image with the highest positive perception your potential customer has about your industry. Now, that perception can be created out of thin air, the way Apple fostered the idea of simplicity. Or, however, your brand could be…

Restaurant Marketing in New Jersey

Restaurant Marketing in New Jersey

Anyone looking to double sales at their restaurant in New Jersey needs to have the following critical elements in place: Proper Menu engineering (Did you know you should never have a dollar sign on your menu?) Having the wait staff push: Appetizers, deserts and coffee Social media pages, along with regular engagement An email list…

Marketing a New Jersey Country Club

marketing-a-new-jersey-country-club

One of the biggest essentials in marketing a country club in New Jersey is the ability to properly collect, store and quickly mine through member, prospect and lead data to better guide your club’s marketing efforts. While conducting marketing consulting for a New Jersey country club last year, one of the critical pieces of information…

Marketing a New Jersey Accounting Firm

Marketing a NJ Accounting Firm

Any competitor can beat your accounting firm on price in the interest of getting clients. However, you’re not going to do that because lower prices mean higher volume which means less time at home and more time wearing a headset and slamming your finger onto a numerical pad. So, instead of making your marketing about…

Radio Show: 7 Things That Kill Employee Morale

  Welcome to the World’s Greatest Marketing Radio Show! Let’s Chat About 7 Things That Kill Employee Morale Click here for full list of episodes. This week, Matthew Steffen teaches us what not to do to increase revenue with regard to employee interaction: Hiring Outsiders – Always promote from within. No Feedback – Even the…

Matt’s Monday Morning Marketing Memo – Vol. 126

  Good morning! Here are 7 things that kill your employees’ motivation: Don’t like to read? Listen to it here. Hiring Outsiders – When it comes time for filling a leadership role, promote from within. This is a practice Walmart lives by. No Feedback – Imagine exercising and dieting, yet, never getting to see your…

How to Create and Use Keywords on Your Website

how-to-create-and-use-keywords

Search Engine Optimization is the art of getting your website ranked on search engines for high value keywords that are being searched by your target market. Today I’m going to teach you how to create and use keywords on your website to drive more revenue.   What is a Keyword Quite simply, a keyword is…

Marketing a New Jersey Locksmith

ARKETING-A-NJ-LOCKSMITH

When it comes to marketing a locksmith in New Jersey, you need to focus primarily on being found exactly when your customer needs you. That’s it, and nothing more. You’re not building relationships with your target market, you’re acting as fire extinguisher in a large house full of people who may never see a fire,…

Top 10 Offices of Geniuses

carnegie_study

What does your office look like? What motivates you, inspires you, invigorates you and helps you to bring value and innovation to the world? Today we’ve collected our list of the top 10 offices of geniuses we respect the most. Enjoy! Top 10 Offices of Geniuses   1- Sigmund Freud’s Office Founder of Psychoanalysis, Sigmund…

How to Sell Your Products and Services on Craigslist

how-to-sell-on-craigslist

There is no denying that Craigslist is a powerful engine for selling. Whether it’s a book, a job, a casual ‘hookup’ or even a call to volunteer for a politician, Craigslist drives and attracts a large ever-growing community of people looking to acquire what they need, as well as what they want. It’s an American…