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Matt’s Monday Morning Marketing Memo – Vol. 139

  Good morning! Last week I was informed of a spelling error I made on last week’s memo. These mistakes used to eat away at me. That is until the most wonderful thing happened that I’ll tell you about below. Why do mistakes bother us so much? We all make them, and yet, we go…

Matt’s Monday Morning Marketing Memo – Vol. 138

  Good morning! Last week, Mike Jeffries stepped down as CEO of Abercrombie & Fitch, a causal clothing store for young men and women. Despite 22 years of profitable leadership that saw share prices at $80/share in 2011 (Gap’s highest share price in the past 5 years was never above $50), sluggish sales in a…

What are Marketing Aggressiveness Strategies?

What are Marketing Aggressiveness Strategies

Whenever a company is thinking about marketing a product/service, they classify their strategy in terms of its aggressiveness. There are 4 main classification tiers of marketing aggressiveness strategies, and they are: Prospector Strategy Defender Strategy Analyzer Strategy Reactor Strategy   Tiers of Aggressiveness Strategies   Prospector Strategy A Prospector Strategy yields the greatest risk due to…

Matt’s Monday Morning Marketing Memo – Vol. 137

  Good morning! Using flyers to promote your business can be a very effective tool for driving increases in sales; however, creating a special offer around that flyer is even better. This month is a great opportunity for you to give something away for free, thereby giving your target market a low risk and free…

Direct Mail Tips for NJ Business Owners

Direct Mail Tips for NJ Business Owners

This posting is intended to teach NJ Business Owners about direct mail. So, hopefully this posting teaches you everything you need to know in order to create, maintain and perfect direct mail campaigns aimed at propelling your sales. What is Direct Mail? Direct mail is an advertising outlet that is generally used to convert the…

How to Quickly Calculate the Size of ANY Market

matthew-steffen-nj

I will teach you how I quickly calculate the size of any market you can think of, all in my head. I am usually required to do this over the phone with a prospective client when I need to get a quick idea of their current market share. Grab a ticket because the brilliance train…

Matt’s Monday Morning Marketing Memo – Vol. 136

  Good morning! Darren Wilson killed Michael Brown in self-defense. That fact has been repeatedly corroborated by countless witnesses, a grand jury and even a prosecuting attorney assigned to investigate and ultimately indict, Darren Wilson. So why did we have countless “journalists” ordering the immediate imprisonment of Darren Wilson? Why did several thousand men and…

Marketing a Consultant in New Jersey

Marketing a Consultant in New Jersey

This is a great economy to be a consultant in. This is largely due to the fact that big firms are looking shed internal fat while maximizing fresh approaches to innovation. That means a professional who has either a commercially published book, a track record of successful case studies or even a new solution to…

Marketing a New Jersey Car Service

nj-car-service-marketing

Marketing a car service in New Jersey is heavily reliant on at least a few things, and they are: Ensuring your website ranks for high volume keywords related to passenger destinations (e.x. “LAX”), and car service synonyms (“shuttle to AC airport”). Maintaining an email marketing system that requests former passengers leave a positive testimonial on…

Marketing Your New Jersey Law Firm

marketing-a-nj-law-firm

What you need to consider when you begin marketing your New Jersey law firm are two things: People will use referrals to find you People will use the web to find you   Marketing for Law Firms Online Marketing Let’s focus on the web for right now. The beautiful aspect of marketing your law firm…