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How to Quickly Calculate the Size of ANY Market

matthew-steffen-nj

I will teach you how I quickly calculate the size of any market you can think of, all in my head. I am usually required to do this over the phone with a prospective client when I need to get a quick idea of their current market share. Grab a ticket because the brilliance train…

How to Create an Effective Landing Page

How to Create an Effective Landing Page

The dirty little secret with regard to landing pages is some people read the entire copy, while others simply skim it. In fact, most that land on your landing page will skim it, at least until they feel it’s worth their while to investigate the entire page by ingesting all of the content. While it’s…

How to Get Great Business During Bad Economy

How to Get Great Business During Bad Economy

I was mentoring a client this morning and we were discussing his marketing budget, specifically, and naturally a conversation about ROI in a bad economy erupted like a can of coca-cola being thrown against a jagged brick wall – we used to do this in summer camp. Anyway, naturally our first instinct during tough, difficult,…

Matt’s Monday Morning Marketing Memo – Vol. 128

  Good morning! While the media has been effervescent over Derek Jeter’s clutch win during his last at bat in New York as a professional baseball player the other night, I’m reminded of Lou Boudreau who did something even more amazing. In 1952 during his last game as a player/coach for the Boston Red Sox,…

Use Marketing to Increase Demand

Matt-Steffen

I’m happy to report that the other night, on my way to the gym, I caught 3 guys stealing a flat screen TV from a house. I chased them down, called the police, and now lady justice will do the rest. It was a productive night. You and I both know that lately most people…

How Does Your Marketing Sound?

South Jersey Advertising and Marketing

Do you know how much Mercedes-Benz spends on ensuring each and every sound their vehicle makes is consistent with exactly what people prefer to hear? Millions. Every button click, door slam, air conditioner control and windshield wiper is specifically tailored to elicit the exact nuance Mercedes-Benz wishes people to hear, and feel. To accomplish this,…

What is Alliance Marketing?

What is Alliance Marketing?

When organizations band together to maximize their resources in the interest of generating more revenue, that is called alliance marketing. Alliance Marketing seizes unique opportunities to directly promote their services as loosely based seemingly  bundle promotions. Have you ever searched for a hotel online, and promotional materials for restaurants and attractions local to that location…

Marketing Escort Services in New Jersey

escort-marketing

First things first, and that is I do not condone prostitution in  any way. Although personally I think it should be legal and regulated to minimize drug addiction, criminal undergrounds, domestic slavery, STDs, rape and incest, I do respect the fact it is currently illegal. However, escort services thrive because all too often a young…

How to Create a Press Release Strategy

press-release-strategy

There are so many ways to get into the media on a weekly basis. So as long as you have a little time and energy to devote to getting this media attention – and driving some major visibility to your company – there is no reason you can’t get the local and national attention your…

How to Do SEO/Search Engine Optimization

how-to-do-seo

Before I teach you how to do SEO/Search Engine Optimization, I first want to make sure you know exactly what SEO is. Search Engine Optimization is the practice of ranking a website for keywords that are being typed into online search engines by an organization’s target market. A keyword is one or more words in…