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Combat and Proactive Reputation Management for Small Business

matthew-steffen-nj

When I was in Afghanistan, we were stationed at FOB (Forward Operating Base) Warrior. Today it is mainly a Polish Base, but in 2007, that was home to New Jersey’s greatest marketing expert. While staying at Warrior, our duties were broken into thirds, which means at any point of deployment, we did one of the…

South Jersey Marketing Seminar: Aug 30th in Cherry Hill, NJ

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This August 30th in Cherry Hill, NJ, we will be hosting one of the greatest South Jersey marketing seminars in the history of New Jersey, and it will be totally free. Yes, free. Among the many diverse topics we will be covering, Our South Jersey marketing seminar will include: How to locate your target market…

How Cory Booker will DEFEAT Jeff Bell with Social Media – Part 1

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For those of you not aware, Jeff Bell (R) is trying to unseat Sen. Cory Booker (D) in the NJ U.S. Senate race this Fall. Jeff Bell won a shocking victory in the Primaries this summer by utilizing focused direct mail campaigns that the other candidates lacked funding to accomplish, save Murray Sabrin who cared…

4 Ways to Start Marketing to Millennials

Marketing-Millennials

Millennials are those 75 million Americans born between 1977 and 1998, and comprise about a quarter of the U.S. population. However, with all these damn illegals coming over the border, who knows the most recent population figures. Either way, it is clear to see that a good portion of businesses will find a great deal…

South Jersey Marketing Coach

South Jersey Marketing Coach

Hiring a South Jersey business coach is an excellent alternative to spending countless dollars on the services of a conventional marketing agency. If you’re looking for a South Jersey Marketing Coach, call me now at: 856-870-7023. While an agency will carry on promoting your business, a marketing coach will teach you the very tools, techniques…

Email Marketing is Just Like Finding a Mate

Email Marketing is Just Like Finding a Mate

So I haven’t written a blog in quite a while, but I’m back, and so today I want to teach all of you how to be more effective with your email marketing. Now we all know there is no greater qualitative process of communication required than in the case of finding a mate. Holy cow!…

5 of the DUMBEST Pieces of Business Advice I Have Ever Heard

5-of-the-DUMBEST-Pieces-of-Business-Advice-I-Have-Ever-Heard

Last week I was at an advertising summit, and I found myself eating lunch and listening to a “business coach” at another table poisoning a poor unknowing upcoming entrepreneur. However, this conjurer of poorly concocted crap wasn’t pouring a Harry Potter-like substance into the man’s chalice; instead, this jackass was opening his mouth and feeding…

10 Sexiest Billboards of All-Time

Advertising is a very competitive game and anyone who’s creating digital imagery to sell must do everything in their power to catch people’s attention. Sex has always, and will always, be a good strategy at attracting attention. Because of this, companies everywhere have sexualized their products’ promotions in the name of profit. Here is our…

How and What to Advertise on Facebook

How and What to Advertise on Facebook

Facebook is one of the most powerfully engaging advertising mediums because, unlike a television/radio commercial, billboard or print ad, it cannot be ignored. Due to a recent Facebook changed aimed at increasing ad revenues, the scope of every post submitted by your business page will only reach between 3-6% of your fan base, pending on…

How to Quickly Calculate the Size of ANY Market

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I will teach you how I quickly calculate the size of any market you can think of, all in my head. I am usually required to do this over the phone with a prospective client when I need to get a quick idea of their current market share. Grab a ticket because the brilliance train…