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Matt’s Monday Morning Marketing Memo – Vol. 131

  Good morning! Do you have a 5-year plan? Now, I’m not talking about some flowery bucket list filled with babies, weight loss and model trains. Avocations and perpetuating your biology is great, but I’m talking specifically about your business goals. Here is my formula for your business success: 1) Write down how you want…

♫ Radio Show: Write Your Best Business Strategy

  Welcome to the World’s Greatest Marketing Radio Show! Let’s Chat About How to Write Your Best Business Strategy Click here for full list of episodes. This week, Matthew Steffen teaches us the best method for writing out your business strategy and business plan.   Related Posts: ♫ Radio Show: How to Send Press Releases♫…

What is Alliance Marketing?

what-is-alliance-marketing

When organizations band together to maximize their resources in the interest of generating more revenue, that is called alliance marketing. Alliance Marketing seizes unique opportunities to directly promote their services as loosely based seemingly  bundle promotions. Have you ever searched for a hotel online, and promotional materials for restaurants and attractions local to that location…

What is Marketing?

what-is-marketing-jacquelyn-appenzeller

People hear marketing and think of spam email, horrible commercials, false claims and pushy telemarketers. What many people don’t realize is marketing is their gateway to better products and services.   I’m here today to fix your perceptions about what marketing is, and what marketing does.   I had a long phone call last night…

How Does Your Marketing Sound?

sound-of-marketing

Do you know how much Mercedes-Benz spends on ensuring each and every sound their vehicle makes is consistent with exactly what people prefer to hear? Millions. Every button click, door slam, air conditioner control and windshield wiper is specifically tailored to elicit the exact nuance Mercedes-Benz wishes people to hear, and feel. To accomplish this,…

How to Start Marketing Like a Dirty Politician

marketing-like-a-dirty-politician

Have you ever wondered how dirty politicians get elected? You probably already know; however, did you know you can use the same tactic in an ethical way and propel your marketing to new levels? Also, let’s not forget that the idea of marketing should be synonymous with growth. So, let’s first take a look at…

How Cory Booker will DEFEAT Jeff Bell with Social Media

cory-booker-social-media

For those of you not aware, Jeff Bell (R) is trying to unseat Sen. Cory Booker (D) in the NJ U.S. Senate race this Fall. Jeff Bell won a shocking victory in the Primaries this summer by utilizing focused direct mail campaigns that the other candidates lacked funding to accomplish, save Murray Sabrin who cared…

Matt’s Monday Morning Marketing Memo – Vol. 130

  Good morning! Today I’m going to give you the best 4-step process for sending and tracking press releases. In case you didn’t know, getting your name into the media is going to increase your visibility, revenue and reputation. Don’t like to read? Listen to my Radio Show about this topic by clicking here. Also,…

♫ Radio Show: How to Send Press Releases

  Welcome to the World’s Greatest Marketing Radio Show! Let’s Chat About the Best Way to Send a Press Release Click here for full list of episodes. This week, Matthew Steffen teaches us the best way to send press releases. Important Links: Free email marketing program: http://mailchimp.com/ Example of Media Contact Page: http://archive.courierpostonline.com/section/CUSTOMERSERVICE07/Newsroom-Staff Free Press…

What is Account Planning?

What is Account Planning?

Account Planning is done when an account planner (sometimes called a brand planner or strategic planner) for an advertising agency collaborates between the client, the creative department and media in the interest of creating the best possible outcome for the client. The creative department‘s function is developing compelling brands and messages that will resonate within…