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5 Tips for Newspaper Advertising

tips-for-advertising-in-newspapers

So you’re thinking about advertising in your local newspaper and you wanted some advice from the greatest small business expert alive – good for you! So, let’s grab a spoon and dig right in to this delicious feast I’ve prepared for you.   Tip 1: Bigger is Not Always Better Okay dirty mind, I’m talking…

Top 10 Offices of Geniuses

TOP-10-OFFICES-OF-GENIUSES

What does your office look like? What motivates you, inspires you, invigorates you and helps you to bring value and innovation to the world? Today we’ve collected our list of the top 10 offices of geniuses we respect the most. Enjoy! Top 10 Offices of Geniuses   1- Sigmund Freud’s Office Founder of Psychoanalysis, Sigmund…

How to Brand Your Business

how-to-brand-your-business-nj

Marketing your business begins with branding. Before you begin developing a sales proposition for customers, you need to define who your business is, and what your business does. If you are thinking something like “why is that needed, I’m only operating a lowly convenience store,” then I’ve got news for you: so did Sam Walton….

Marketing a House Cleaning Service in New Jersey

Marketing a Cleaning Service in New Jersey

If you operate a house cleaning service in New Jersey and wish to start marketing your business, I imagine you’ll be low on capital and high on enthusiasm. Well, you’ve come to the right place. First things first, and that’s deciding where your most profitable customers will be. Now, sometimes that’s not only about targeting…

Marketing a New Jersey Car Service

nj-car-service-marketing

Marketing a car service in New Jersey is heavily reliant on at least a few things, and they are: Ensuring your website ranks for high volume keywords related to passenger destinations (e.x. “LAX”), and car service synonyms (“shuttle to AC airport”). Maintaining an email marketing system that requests former passengers leave a positive testimonial on…

Matt’s Monday Morning Marketing Memo – Vol. 131

  Good morning! Do you have a 5-year plan? Now, I’m not talking about some flowery bucket list filled with babies, weight loss and model trains. Avocations and perpetuating your biology is great, but I’m talking specifically about your business goals. Here is my formula for your business success: 1) Write down how you want…

♫ Radio Show: Write Your Best Business Strategy

  Welcome to the World’s Greatest Marketing Radio Show! Let’s Chat About How to Write Your Best Business Strategy Click here for full list of episodes. This week, Matthew Steffen teaches us the best method for writing out your business strategy and business plan.   Related Posts:♫ Radio Show: How to Send Press ReleasesHomeless Person…

What is Alliance Marketing?

what-is-alliance-marketing

When organizations band together to maximize their resources in the interest of generating more revenue, that is called alliance marketing. Alliance Marketing seizes unique opportunities to directly promote their services as loosely based seemingly  bundle promotions. Have you ever searched for a hotel online, and promotional materials for restaurants and attractions local to that location…

What is Marketing?

what-is-marketing-jacquelyn-appenzeller

People hear marketing and think of spam email, horrible commercials, false claims and pushy telemarketers. What many people don’t realize is marketing is their gateway to better products and services.   I’m here today to fix your perceptions about what marketing is, and what marketing does.   I had a long phone call last night…

How Does Your Marketing Sound?

sound-of-marketing

Do you know how much Mercedes-Benz spends on ensuring each and every sound their vehicle makes is consistent with exactly what people prefer to hear? Millions. Every button click, door slam, air conditioner control and windshield wiper is specifically tailored to elicit the exact nuance Mercedes-Benz wishes people to hear, and feel. To accomplish this,…