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Good morning! Today is my birthday! Now that that nonsense is out of the way, go and check out our new website!
Among the many things I love about it is the blog.
We have completely broken the mold of a traditional blog, and made it into a visitor-friendly archive of all of the best advice we can give you, on a continual and compartmentalized basis.
Do you know how much Mercedes-Benz spends on ensuring each and every sound their vehicle makes is consistent with exactly what people prefer to hear? Millions. Every button click, door slam, air conditioner control and windshield wiper is specifically tailored to elicit the exact nuance Mercedes-Benz wishes people to hear, and feel. To accomplish this,…Continue Reading
I have noticed a lot of television commercials about this Growing up Gotti television program, and wondered to myself how John Gotti got so popular to begin with? After all, he was a dirty criminal, and aren’t we supposed to hate those? Today I want to go over how John Gotti was so successful driving…Continue Reading
Welcome to the World’s Greatest Marketing Radio Show! Let’s Chat About Why You Need to be on HARO Click here for full list of episodes. This week, Matthew Steffen teaches us how to gain National media exposure. Join HARO now! How to ensure your email is full of reporters looking for your quotes on…Continue Reading
Have you registered to join our free marketing seminar this Saturday afternoon, or watch it live, online? If you haven’t, be advised that: One lucky person watching our seminar, in-person or online, is going to win a brand new, mobile-friendly, SEO optimized website worth $2,000! I kid you not. *At the end of…Continue Reading
Marketing Book Club: Volume 2 Click here to see all past recommendations. The New Rules of Marketing & PR by David Meerman Scott When I began considering starting my own marketing agency, this was the first book I read. Ignoring how inspiring it is as a call-to-action for marketers and small businesspeople to gain target…Continue Reading
Good morning! You are cordially invited to join our free internet marketing seminar this Saturday, April 4th, from 2pm to 4pm, at our new offices in Bensalem, PA. We will be covering a host of topics necessary for you to drive more customers to your website, and convert them into long term customers. Would…Continue Reading
Good morning! Last week local business owner, James Stuhlman, was gunned down while walking his dog in Philadelphia’s Overbook section. The two assailants were allegedly “bored” after playing some basketball, and targeted James because his dog looked “weak” versus another male they were considering targeting. Chillingly, police found James’ dog still attached to James’…Continue Reading
Good morning! Business is better than charity. You’re damn right! I have been starting and maintaining charities since I was a kid. I’ve raised close to $500k over the years for veteran scholarships, the Red Cross, foster kids, etc., etc. I did it because I enjoyed it, and not because my heart is filled…Continue Reading
Good morning! The bottom line is your products, services, business and brand is probably as dull as a duck and as boring as a fat bore who’s been dead for weeks. Don’t be insulted. After all, my business is boring as hell too. So, what should we be doing to promote our business on…Continue Reading