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Branding & PR
Define your brand to create a positive perception in the minds of your target audience, then support it with a strong web presence.
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Forbes #1 “No B.S.” Marketing Consultant
We Get You
We Get You
More Customers
We teach entrepreneurs and small business owners how to be their own marketing agency — so you can reach potential customers and do more than just survive.
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SEO & Websites
Search engine optimization and mobile-friendly website conversion built so customers actually find you online.
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Marketing & Advertising
Marketing and advertising programs, reputation management, social media marketing and internet marketing (SEM/PPC).
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Seminars & Consulting
Speaking and workshops, media relations, events and political consulting — teaching you how to market effectively.
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1.888.308.5506Call to talk
NJ & PhillyService area
Who We Are
Become the #1 business in your sector
Imprinsic is a New Jersey and Philadelphia marketing consultancy. We have helped hundreds of entrepreneurs and small business owners grow their businesses by teaching them how to market for themselves, with an emphasis on long-term business profitability.
- We give you the tools and intellectual firepower to run your own marketing
- Team expertise across branding, SEO, advertising and PR
- Free weekly marketing newsletter and monthly book club
Questions, Answered
Frequently asked questions
What does Imprinsic actually do?
We help entrepreneurs and small business owners get more customers. That means branding and PR, SEO and websites, marketing and advertising, internet marketing (SEM/PPC), reputation management, social media marketing, mobile marketing, web design, media relations, events, political consulting, and seminars and consulting — plus a free weekly marketing newsletter and monthly book club to keep you learning.
Who do you work with?
Entrepreneurs and small business owners in New Jersey and Philadelphia. Our team covers a range of marketing disciplines, and the emphasis is on teaching clients how to market effectively so their business grows over the long term.
Is there free material for small business owners?
Yes. Resources include a free weekly marketing newsletter, a monthly book club, an “Ask a Marketing Expert” section, a website analysis tool for SEO audits, and a marketing quiz.
How do I get started?
Fill out the contact form or call us. We will build a plan to increase your sales, and then you decide if we fit. Phone: 1.888.308.5506.
Our approach
“Without question, you need marketing to reach potential customers and ensure you’re not just surviving, but thriving. An effective marketing plan starts with knowing your brand, your audience and where your customers are already looking.”
Imprinsic Marketing Group — New Jersey & PhiladelphiaMS
Matthew Steffen
Marketing Consultant & WriterMatthew writes the Monday Morning Marketing Memo and our practical, no-B.S. articles on email marketing, SEO and growing a small business.
Read the BlogFree Resources
Teach yourself to market better
Free tools, newsletters and expert advice to help you become your own marketing agency — no fluff, just practical guidance.
Matt’s Monday Morning Marketing Memo
A weekly memo of actionable marketing ideas you can put to work the same morning you read it.
Read the Memo →
Monthly Book Club
Join a monthly discussion of the marketing books worth reading, with takeaways you can apply.
See the Book Club →
Website Analysis Tool
Run an SEO audit of your site, plus a marketing quiz and an “Ask a Marketing Expert” section.
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Ready to get more customers?
Tell us where your business is now and we will build a plan to increase your sales. Then you decide if we fit.
Imprinsic helps entrepreneurs and small business owners take control of their marketing without needing to become a full-time agency. The approach focuses on teaching practical, repeatable methods for reaching potential customers, building a recognizable brand, and supporting steady business growth. Instead of relying on hope or unproven tactics, the guidance centers on ideas that can be applied to real marketing programs, whether a company is just getting started or looking for a better way forward.
Branding and public relations work together to shape how a business is perceived by the people it most wants to reach. A clear brand gives customers, partners, and the wider community a consistent idea of what the company stands for and why it matters. Strong messaging is then reinforced through press releases, media attention, and a web presence that supports the story. When these elements align, the business appears more credible, memorable, and ready to earn attention.
SEO and website design are presented as essential parts of a customer-focused marketing program. Search engine optimization helps people discover a company through the questions and problems they are already searching for online, while a mobile-friendly website makes it easier to understand the offer and take the next step. The emphasis is not simply on traffic, but on building a path from first impression to inquiry, so visitors can find useful information and feel confident reaching out.
Marketing and advertising campaigns are designed to put a business in front of the right audience without wasting resources. The process starts with knowing the target market, then selecting channels and messages that fit how people actually shop, research, and decide. Flyers, local advertising, online campaigns, and media placements can all play a role, but each requires a purpose and a way to track results. Thoughtful planning helps a company spend more effectively while working toward a profitable, sustainable outcome.
Email marketing remains one of the most valuable ways to stay connected with people who have already shown interest. A useful newsletter goes beyond reminders and promotions by offering knowledge, guidance, and ideas that a customer can act on. Consistent communication helps build trust over time, keeps a company present in the minds of its audience, and creates opportunities to guide interested people toward the next step in the sales process.
Small business owners often carry the weight of marketing themselves while also managing employees, customers, and daily operations. That means learning must be practical, approachable, and easy to apply. Resources, seminars, events, and the weekly newsletter provide ongoing support that fits into a busy schedule. By teaching business owners to act as their own marketing agency, Imprinsic aims to make the knowledge available without requiring a large internal team or a complicated learning curve.
A strong marketing program should help a business do more than survive; it should support thriving, growth, and long-term visibility. That requires tracking performance, learning from feedback, and adjusting spending when results do not match expectations. The process may take time, but a disciplined approach reduces risk and steadily drives revenue opportunities. Customers generally respond better to a company that is reliable, clear, and genuinely helpful, making trust and consistency central to effective marketing.
The broader goal is to help business owners reach the people most likely to become customers and build a company that can continue to grow. Whether the audience is local, virtual, or somewhere in between, the same fundamentals apply: define the brand, improve the website, use search and advertising wisely, and communicate consistently. For owners in New Jersey, Philadelphia, and beyond, the message is that marketing does not have to be a mystery or a burden when the right knowledge and habits are in place.