The Imprinsic Blog
Straightforward articles on email marketing, SEO, and growing a small business — written by the team at Imprinsic Marketing Group, including Matthew Steffen.
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A recurring memo that breaks down one practical marketing idea you can put to work in your business that week — the kind of short, usable advice Imprinsic is known for.
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Case studies, success stories, and how-to guidance for entrepreneurs and small business owners in New Jersey and Philadelphia.
An unconventional look at email marketing: finding the right subscribers is a matter of connecting the right message to the right people, much like a relationship. The article breaks the process down into three parts — Your People, Your Product, Your Message.
Read the articleThree practical techniques for improving how your business communicates by email and gets more customers from the subscribers you already have.
Read the articleWhat to do after an email campaign goes wrong, and how to turn a misstep into a lesson you can apply to the next send.
Read the articleAround the blog
| Section | What you'll find | Go to |
|---|---|---|
| Free Weekly Marketing Newsletter | Actionable marketing ideas delivered each week | Resources |
| Monthly Book Club | Reading and discussion of a marketing book each month | Resources |
| Case Studies | Success stories from small business clients | Cases |
| Ask a Marketing Expert | Questions answered by the Imprinsic team | Resources |